Celebrating Alcohol Abuse

More and more, on every social platform, there is a recurring theme of fashion magazines promoting and encouraging women to drink alcohol … lots and lots of alcohol.

I know for a fact that we are powerfully intuitive, wise and sensitive, beautiful women who feel everything, all the time. This power is easily and swiftly reduced by the numbing effects of alcohol.

This latest delish promotion from Marie Claire is selling the solution to all your problems, “Did we mention you’ll always have a drink in your hand? … the fruit punch is booze goals”. The insidiousness then goes on to play to your guilt and lets you know that the tour company will give “20% of it’s proceed to [hurricane] relief efforts” and remember ladies, “Ready, set, booze!”. A beautifully edited video with lashings of gorgeous cocktails, beaches, palm trees, crystal clear water and sunshine to tantalise you into booking. Throw in a few shots of hurricane devastation and you have the perfect seductive package to justify a ‘glamourous’, alcohol fuelled vacation that you will send you back to work needing a detox.

Here’s another classic from Marie Claire via Cosmopolitan celebrating how you need a jug and not a glass to drink wine. Actually, don’t worry about the jug, just drink vodka straight from the bottle.

National Vodka Day (is that even a thing?!) was a big hitter for Cosmopolitan with this video getting a tidy 6.2m views – that’s a lot of shots ..

Cosmo are also encouraging hiding wine so you can keep your habit hidden “When you need a desk-side pick me up” or you need to take your meeting from business to boozy”.

Harpers Bazaar are really giving it up for women to start drinking on Friday with this latest offering that has over 62k views (and counting!) and the comments from women celebrating how drunk they get on Friday

Cosmo strike again, I’ll stop for one drink *three drinks later* – 1.7m views!

There are numerous ‘studies’ that are released that celebrate that “three glasses of champagne a day/a glass of red wine is good for you” … Harpers Bazaar’s obvious advertorial piece with this informative embedded video from Elle promoting the benefits of drinking rose is among the many articles promoting alcohol consumption.

Every single one of these videos promotes the denigration of women – and these are only a few examples of the many out there. I know they are seen as just-for-fun and that no-one takes them seriously … but in truth they are celebrating self-abuse and excess consumption and making it normal to need, hide, indulge and binge on booze. It’s on your holidays with you, your Friday night and all your friends are with you when you have it. How can I have fun without it? I deserve it!

We have created a drinking obsessed culture.  According to Breastcancer.org women are now 15% more likely to get breast cancer than women who consume none. Breastcancer.org are really clear in what the facts reveal about alcohol and it’s direct links to breast cancer.

“Compared to women who don’t drink at all, women who have three alcoholic drinks per week have a 15% higher risk of breast cancer. Experts estimate that the risk of breast cancer goes up another 10% for each additional drink women regularly have each day.

Teen and tween girls aged 9 to 15 who drink three to five drinks a week have three times the risk of developing benign breast lumps. (Certain categories of non-cancerous breast lumps are associated with a higher risk of breast cancer later in life.)

While only a few studies have been done on drinking alcohol and the risk of recurrence, a 2009 study found that drinking even a few alcoholic beverages per week (three to four drinks) increased the risk of breast cancer coming back in women who’d been diagnosed with early-stage disease.

The bottom line is that regularly drinking alcohol can harm your health, even if you don’t binge drink or get drunk. All types of alcohol count. One drink equals 12 ounces of beer, 5 ounces of wine, or 1.5 ounces of hard liquor.”

Sobering statistics? One can only hope.

Based on the consumption promoted by our best selling women’s magazines, there’s no amount of breast cancer research that will help one iota of women if women continue to buy into this alcohol infused life that is supposed to be so glamorous and acceptable. A life that is supposed to build amazing friendships and memories …

The fashion mags are being read by young women who are being encouraged to drink a lot, often and with their friends. Where is the responsibility by our elders? Where are the women publishers who are being mentors to our young women? Alcohol related violence towards young women in universities, colleges and schools is on the rise. When are we going to be responsible and lead by example?

These NHS statistics released in May 2017 expose:

“Alcohol-related hospital admissions in England have increased by 64% in a decade and are at their highest ever level, prompting experts to warn that baby boomers are continuing to risk their health through frequent and excessive drinking.

Surveys found 60% of women aged 45 to 64 and 69% of men of the same age had drunk alcohol in the last week – the highest proportions of any age group.”

For women aged 45 to 64, we are in the most divine period of our lives. Our true expression is to mentor, support and nurture people at home, in the workplace and society as a whole.

Step up ladies. It’s time to try another way, this one isn’t working.

The Show Must Go On?

The show is still in theatres with the protagonist now Donald Trump and others …

Sarah Michon Cloutier

Latin – collusionem “act of colluding,” from colludere, from com- “together” + ludere “to play,” from ludus “game” (see ludicrous).

English – collusion – secret agreement for a fraudulent purpose; connivance; conspiracy. To defraud another of his or her rights.

Esther Rantzen (English journalist and television presented who worked at he BBC from 1965-2006 and founder of the child protection charity, ChildLine) is quoted in the ITV documentary Exposure: Tthe Other Side of Jimmy Savile, “We colluded in this”.

There are now over 200 claims of sexual abuse and pedophilia against Jimmy Savile from women (who were girls) from charities he was the patron, hospitals he volunteered in, while he was at the BBC, in the girl’s home he was a patron – over a period of about 60 years. The man was a predator and if he was alive, the documentary claims he would be arrested.

Let’s…

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Australia – Marriage Equality

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Dear Mr Hockey,

Fortunately, we are living in a democratic society, where we have the right to vote on what governs our lives. Those votes are attached to people like you and me, who have a voice and choose to exercise that.

The vote against a free vote for marriage equality has shown the world, through the expression of the sitting government, that Australia is retarded, misguided and bigoted in our view on humanity. We are all equal, in essence, regardless of gender, socio economic status, ethnicity or sexual orientation.

The Coalition party has given all Australians the opportunity to voice their disappointment (disgust is more truthful) at the appalling lack of understanding, care or compassion for our equal citizens.

We implore you to take a stand and honour all of us, equally so, and express your compassion and understanding for every single Australian.

What if one of your three children is LGBT? What will you say to them in 15 years time when they ask why you didn’t act?

Yours sincerely, Sarah Cloutier

Relationships Workshop – Sydney

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Esoteric Women’s Health is hosting the upcoming: Women In Livingness Relationships Workshop 1 day | Cost $85 | SUNDAY 19th JULY 2015 Leichhardt Town Hall, corner Marion and Norton Streets, Leichhardt. This full day workshop offers women the opportunity to expand their understanding of relationships with family, intimate partners, friends and work colleagues. It offers pathways for breaking down the ideals, beliefs and misconceptions that hinder the loving relationships we all desire.

Find out more at the Women in Livingness Sydney page

Beat Women …

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Why isn’t the media talking about domestic violence?

Do they think it won’t sell papers?

They are probably right.

Who wants to hear that UN statistics show that 1 in 3 women worldwide will be the victim of domestic violence?

Does the world really want to know that 73% of homicide murder results in the death of a woman at the hands of a partner or ex-partner?

Who really wants to hear that almost 50% of women who were in a relationship had their previous partner be violent towards them? The media think you really don’t want to know that even though these women got themselves out of the abusive relationship, their ex-partner found them and attacked them. Do you?

Who wants to know that women are then going to be ridiculed and blamed for their attack? “Don’t provoke the man”.

Do you want to be reminded of how it felt to be attacked or attack?

Do we really think that by ignoring the FACT of the enormity of the violence that it will go away? The ‘ostrich’ approach isn’t working. Obviously.

The rates are increasing and no one cares.

Do you want to think about your sister, mother, daughter, friend, cousin, niece, grand daughter being beaten senseless? Or do you see those statistics as something that happens to other people?

Why are you not saying to your brother, son, father, grand father, cousin, nephew or friend that being violent towards women is not acceptable under any circumstances? Is it too confronting to challenge someone on their cowardice and the evil they are allowing to run through them?

The media want us to focus on other things – get us infuriated about fracking or global warming or celebrities because that means we don’t have to look in the mirror.

They know what they’re doing – don’t be fooled that they don’t know how to manipulate you.

Wake up.

Speak up.

Don’t beat women.

 

The Wonder of our Elders

This week has been a gift for me to experience the grace, wisdom and inspiration from our Elders. I have been producing a series of national radio commercials for the Australian Government to support their new Aged Care policy.

Spanish, Greek, Croatian, Italian, Vietnamese, Dutch, Polish, Arabic, German, Cantonese, Indigenous and Australian Elders aged between 55 and 75 years old graced me with their presence to record a beautiful array of their voices, speaking in their natural language.

Their expression is timeless.

How often do we actually listen to our Elders?

I realised that I don’t have many in my life apart from my parents and relatives, so it was truly beautiful to feel their enthusiasm and gratitude to be involved in this wonderful project. I cherish what they offer – wisdom, humour, joie de vivre and heart.

Even though the engineer and I didn’t know what they were saying, we could absolutely feel whether they were relaxed or tense, confident or shy, natural or forced by the way they were reading the script. Each one had their own passion and commitment to life.

Truly inspirational.

Remember – treat them with the essence of honour they deserve – that will be us one day.

With love, Sarah

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Inspirational Young Australians

Viv Benjamin, Ben Milgate, Otis Carey and Marita Cheng are all inspirational young Australians and I had the pleasure of working with them on a series of online videos to promote their part in the Optus Live More #Yes Project. 

How often we are force-fed media stories about young people who are in trouble with the law, drugs and excess? They sell news subscriptions, magazines and newspapers. The trouble with these stories is that they show that celebrity and fame often have a negative effect on those in the spotlight.

Optus decided to find some inspirational young Australians and direct their energy to supporting other young Australians to make some waves, shake things up and get some inspirational projects happening in our world.

Great to be involved in the #yesproject and meet these wonderfully humble, gracious and awesome overachievers.

We really can do anything we want if we stay strong and are doing something we love!

Simply live the real you!

Sarah

(Production manager + post supervisor + stills photographer)

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